Get Ahead, Get Global! – Effective Tools and Services For SMBs
When expanding globally, the details matter for a small business. For an international audience who doesn’t know you much, you will need to convince them that you’re a big deal. The good news for the small business owners is that there is a plethora of tools available today that would help them look their part and enter the foreign territory with great ease.
#1 Website and Social Media tools
A web property is a crucial tool for your business, when you are entertaining an international audience. If you don’t presently have a website or the one you have is not equipped to entertain the global audience or is outdated, there are inexpensive ways to build or revamp your website through easy-to-use and easy-to-maintain CMS tools like WordPress and WIX. When extending your global reach, it’s important to ensure that your website works equally well on the mobile devices. And at the same time, you have to ensure that your social media profiles and pages reflect the most positive and impressive details about your business.
#2 Increase your online visibility
Before you global market audience reaches you, they first search for your business on the web and then get information about what you do. Tools such as Google Analytics, Bing Analytics, Google AdWords, etc. will help you find a top spot in your user’s search lists. Another important thing is claiming, updating and owning your business information in the local business directories of the countries you are about to enter.
#3 Automation tools
Especially when you are going global, you don’t have the time to manage each of your business and marketing functions constantly. And hence you would need automation tools such as MailChimp and ConstantContact for automated email communications with your clients, partners and other stakeholders. It’s important to be aware of the business and cultural best practices of emailing so that you don’t end up hurting or spamming your global audience.
#4 CRM tools
You simply cannot survive without a CRM tool. When dealing with multinational markets, you need to be able to better keep track of the performance of your company in all regionally scattered markets. So, it’s important to streamline that data through a centralized CRM system that is built specific to your requirements.
#6 Cloud tools
You will have a big load of information and data about your different markets and consumers therein. Hence, you are far better off using cloud tools such as Google Drive, Dropbox, iCloud, OneDrive, Box, etc.
#7 Content Publishing Tools
You need to be able to deliver fresh content on a regular basis to be able to retain the interest of your global audience. When you are busy completing the formalities and managing different international markets otherwise, you can take help of the tools such as, BufferApp, Hootsuite, Tweetdeck, ScribbleLive, etc.
These are just the basic tools. There are many other advanced tools out there easily available for the small businesses that want to make it big in the global market.